Brand kit · v1

The Merit system.

The mark, palette, type and components behind every Merit surface — tuned for one job: clarity when real money moves.

01 · Logo
Merit
Merit
Mark

A checkmark whose tip becomes an upward arrow — verified, then merit rises. Keep clear space equal to the mark height on all sides. Never recolor the glyph, rotate it, or stretch the lockup.

02 · Color
Ink
#0A0A0A
Slate
#52525B
Muted
#6B7280
Paper
#FFFFFF
Release
#047857
Refund
#BE123C

Monochrome by default. Color carries meaning, never decoration — green is money released, red is money refused. Used on <10% of any screen.

03 · Typography
Ag
Hanken Grotesk · 400 / 600 / 800
Display800 · -3%
Heading600
Body copy at a comfortable measure.400
$0.0090 · 92Plex Mono

All money & on-chain values set in IBM Plex Mono with tabular figures so sub-cent amounts align.

04 · Components
Primary Secondary
✓ Release ✕ Refund ⏳ Held
Merit 92 0x4d3e…e1a2

Hairline borders (#ECECEE), 8–14px radii, one soft shadow token. No heavy fills.

05 · Voice
Trustworthy
Plain, exact language. State what happened and why — never hype.
Precise
Show the number. Sub-cent amounts, real reasons, verifiable hashes.
Alive
It moves real money in real time — and proves it. Calm, not loud.